Case Study: Purple Frog Group achieves improved student communication and faster responses with Textlocal

Improving tenant communications and response times with SMS

Purple Frog Group, a student estate agent and property manager operating in Birmingham, Bristol and Nottingham and founded by Greg White and Patrick Garratt, faced poor email engagement with its student tenants—urgent viewing changes, maintenance contacts and paperwork were often missed. To address low readability and open rates, Purple Frog turned to Textlocal's SMS service to reach students via their preferred channel.

Textlocal enabled Purple Frog Group to send automated SMS reminders for paperwork and rent, viewing notifications, emergency contact details and marketing alerts, including reply-enabled messages for simple yes/no responses. The result was far better open and response rates, quicker receipt of required information, reduced reliance on phone calls and an improved customer journey and tenant relationships thanks to Textlocal’s SMS solution.

Purple Frog Group

Patrick Garratt

Co-Founder and Managing Director