Case Study: Matt Burton Associates achieves streamlined recruitment and increased candidate referrals with Textlocal

How SMS streamlined the recruitment process for MBA

Matt Burton Associates, a fast-growing recruitment agency offering flexible RPO solutions, needed a simple, resourceful communication method to attract new candidates and streamline their recruitment process. They partnered with Textlocal to deploy SMS-based outreach using short codes, keywords and reporting to create a quick, easy channel for candidate engagement.

Textlocal implemented inbound SMS campaigns promoted via radio and other channels (e.g., text Recruit SALES to 66777), a refer-a-friend short code for employee referrals, and free reporting to monitor SMS activity. As a result, Matt Burton Associates increased candidate numbers, improved candidate and client experience and confidence, boosted employee referrals, and reduced costs by shifting to efficient SMS communications.

Matt Burton Associates

Matt Burton Associates