Case Study: Dolores Marshall Opticians achieves time and cost savings, fewer no-shows and better patient communication with Textlocal

How SMS helped an optician save time, costs and reduce appointment ‘no-shows’

Dolores Marshall Opticians, an independent practice in Carlisle, was spending significant time and money on administration—making 10–20 phone calls daily and sending letters to tell patients their glasses were ready or to notify delays. Communication with non-English speaking patients was difficult by phone, and appointment “no-shows” were wasting valuable testing time. To address this, the practice signed up to Textlocal’s free SMS platform (Textlocal.com) for quick, low-cost patient messaging.

Using Textlocal’s SMS service the practice could send personalised and scheduled appointment reminders, recalls and collection notices from existing patient data within minutes. The solution cut administration time and costs, increased responses to recalls, substantially reduced no-shows (allowing cancelled slots to be rebooked), boosted patient satisfaction and helped overcome language barriers — delivering measurable revenue and efficiency gains for Dolores Marshall Opticians thanks to Textlocal.

Dolores Marshall Opticians

Dolores Marshall

Owner