Case Study: English National Opera achieves £8,000 in last-minute ticket sales (1,600% ROI) with Textlocal

How SMS helped a theatre reduce lost ticket sales

English National Opera (ENO) needed a fast, direct way to alert specific customers about last‑minute ticket offers when performances didn’t sell out. They engaged Textlocal and used Textlocal’s Messenger platform to contact opted‑in patrons with timely, relevant SMS messages based on customers’ expressed interests.

Textlocal helped ENO segment its audience into targeted groups and send urgent, tailored SMS offers to fill seats and reduce unsold ticket value. The campaign turned £500 of SMS credits into £8,000 in ticket sales — a 1,600% return on investment — while strengthening customer relationships and ensuring fuller performances.

English National Opera