Case Study: Redrow achieves rapid property sales and real-time buyer communication with Textlocal

How Redrow used SMS to communicate with existing and potential buyers to quickly secure sales

Redrow, a UK homebuilder, was spending excessive time and money communicating with customers interested in the Help-to-Buy scheme and needed a quick, low-cost solution. They partnered with Textlocal to deploy SMS messaging and API integration with Redrow’s CRM to automate customer communications, appointment confirmations and property alerts.

Textlocal implemented API-driven automated SMS broadcasts that included mobile web links and an opt-out path for compliance, delivering confirmations, reminders and targeted property information. The solution kept buyers informed in real time, reduced missed viewings and administrative effort, and produced clear results — a deposit/sale secured within two hours of a text broadcast.

Redrow

Paul Bradley

Marketing Manager