Case Study: The Woolpack achieves increased footfall and doubled ROI with Textlocal

Helping The Woolpack promote to their patrons with SMS

The Woolpack, a traditional country pub in Huddersfield, faced costly and time‑consuming press advertising and unreliable social media reach for promoting events. Seeking a simple, cost‑effective direct channel, they turned to Textlocal and its SMS Messenger service to communicate with opted‑in regulars.

Textlocal enabled The Woolpack to upload an opted‑in mobile list and broadcast branded texts ('WOOLPACK') within seconds, using short event reminders. As a result The Woolpack has seen increased footfall, reduced marketing spend due to low‑cost text credits, and a reported doubling of return on investment, with the manager praising Textlocal’s easy-to-use platform and support.

The Woolpack

Daniel Martin

Manager