Case Study: Employers Mutual Protection Service achieves 90%+ response rates and 60% postal cost savings with Textlocal SMS

Employers Mutual Protection Service - Customer Case Study

Employers Mutual Protection Service (EMPS), the market leader in screening and vetting for private and public sectors, struggled to reach nominated character references by phone — delaying job offers while trying to catch people who were at work or driving. To solve this, EMPS began using Textlocal SMS messaging to request references and contact candidates when email addresses weren’t available.

Using Textlocal to send short messages asking referees to call or email at their convenience produced more responses (often outside working hours) and a big increase in return calls from applicants, past employers and references. As a result, EMPS now reports a successful call rate above 90%, a roughly 60% reduction in annual postal costs, and significantly faster completion of screening files thanks to Textlocal.

Employers Mutual Protection Service