Case Study: Britvic achieves fast local contact access and 88% trial uptake with Textlocal's postcode SMS lookup

Britvic - Customer Case Study

Britvic, a UK soft drinks company, needed a simple way for leisure area managers to send location-based information and receive timely responses while on the road—relying on Excel spreadsheets was too laborious and inaccessible. A quick search led Britvic to Textlocal and its bulk SMS software, specifically the post code look up tool and short code service.

Textlocal implemented a shortcode (60777) and keyword (BRITVIC) workflow so customers could text their postcode and instantly receive the name, email and phone number of their nearest contact. The rapid rollout saved hours for sales representatives, drove 88% of trial customers to use the postcode lookup, and prompted Britvic to explore additional Textlocal products to further enhance customer service.

Britvic