Case Study: Bogues Jewellers achieves 500% increase in customer response and reduces communication costs by over 90% with Textlocal

Bogues Jewellers - Customer Case Study

Bogues Jewellers, a family-run jewellery business in Northern Ireland since 1870, needed a way to keep customers informed, market their products and increase sales. They adopted Textlocal’s Bulk SMS software (Messenger) to send targeted updates and service notifications to their customer base.

Using Textlocal, Bogues uploaded customer data into contact groups for highly targeted promotional messages and switched repair postcards to text notifications. This change produced a 500% increase in customer response at less than one‑tenth of the previous cost, with the retailer reporting strong customer satisfaction and a 5/5 rating for the service.

Bogues Jewellers