Case Study: BCfm achieves 300% increase in listener interaction with Textlocal's SMS short code

BCfm - Customer Case Study

BCfm, a community radio station in Bristol with a reach of about 250,000 people, needed an easy, low‑cost way for local listeners to contact them to express views, enter competitions and share community information. To solve this they turned to Textlocal and its bulk SMS/short code service to make listener interaction simple and accessible.

Textlocal set up a station keyword on short code 60777, routed incoming messages to BCfm by email and enabled an automated reply that reassures senders and links back to the station website. The Textlocal solution was quick to implement and low cost for listeners, and BCfm reports a 300% increase in listener interaction since switching from an 11‑digit number.

BCfm