Case Study: Tumbleweed Tiny House Company achieves 22% response rates and rapid lead engagement with Textline

Tiny house company uses business texting during lengthy sales process

Tumbleweed Tiny House Company, a Sonoma-based designer and builder of tiny homes, faced a lengthy, complex sales cycle—often up to six months—where phone calls were too labor intensive and email delivered almost no responses. To better connect with a high volume of diverse leads and simplify scheduling for introductory calls and home viewings, Tumbleweed turned to Textline’s business texting (using features like MMS and departments) alongside integrations with Pipedrive and Zapier.

Textline automated and personalized outreach by scoring and prioritizing leads, adjusting for time zone and action stage in Pipedrive, and routing conversations to the team. The result: much faster engagement (300 text reach-outs per hour vs. 20 by phone), a 22% texting response rate versus 1% for email and 17% for phone, about 1,000 texts sent daily, more introductory calls and viewings booked, and re-engagement of roughly 40,000 warm leads.

Tumbleweed Tiny House Company