Case Study: Remote Year reaches 50% of leads and speeds qualification with Textline

Remote work program uses Textline to reach out to more leads

Remote Year is a travel-and-remote-work program provider that helps professionals live and work abroad for four-, six- or 12-month terms. Faced with a highly personalized, consultative sales process and a high volume of inbound leads, Remote Year was struggling to reach prospects—email and phone yielded minimal responses and reps relied on personal numbers and WhatsApp, making conversations hard to monitor. To address this, they adopted Textline (using Departments, Announcements, and Scheduled Messages) and integrated it into their Salesforce-driven workflow.

Using Textline as an early outbound touch coordinated with email, Remote Year now texts leads who don’t immediately schedule a call and uses text to book the phone or video consultations reps prefer. The change let them contact 50% of leads by text (compared with 20% by phone and email), qualify leads faster, and maintain ongoing, more personal conversations via text—improving outreach scalability and oversight through Textline.

Remote Year

Shannon Kinet

Director of Sales Operations