Case Study: National Real Estate Company achieves faster leasing, saves 1.5 hours/day, and unifies tenant communications with Textline

National real estate company uses texting to manage sales and tenant communications

National Real Estate Company, which manages and owns luxury apartment buildings across the U.S. (about 50,000 rental units), needed a better way for sales and property teams to communicate with prospects and tenants. Their reps were juggling company-owned cell phones that were costly and prone to breakage and lacked a single place to manage communications across marketing, showings, applications, move-ins, tenant management, and lease renewals.

Textline’s texting platform — using features like a shared/unified inbox, desktop app, custom rules, automations, shortcodes, dispatch, and apps — centralized conversations, allowed easy transfer of chats when agents left for tours, and kept the leasing agent involved through the resident lifecycle. The company saved about 1.5 hours per day on follow-ups, enabled roughly 50 additional follow-ups per day, and resulted in one additional lease closed per team member per week, while improving tenant convenience and continuity.