Case Study: Wilderness Club boosts response rates over 50% with Textline

How Wilderness Club Boosted Their Response Rates Over 50% Using Business SMS

Wilderness Club, a hospitality resort in Eureka, Montana, needed a better way to communicate with guests and staff across its sprawling 550-acre property. The customer’s challenge was that email was too slow and unreliable for vacationers, while internal coordination across cottages, shifts, and departments was difficult without a centralized, mobile-friendly communication tool. Textline’s business SMS platform provided the texting solution.

With Textline, Wilderness Club used features like automated responses, announcements, and a desktop inbox with conversation history and Whisper notes to streamline guest support and internal handoffs. The result was a major improvement in engagement: Wilderness Club said texting became its number one response tool and drove response rates over 50%, helping the team share information faster and improve the guest experience.

Wilderness Club

Patrick Hess

Business Development Director