Case Study: Just Eat Takeaway boosts candidate response and conversion rates with Textkernel

Just Eat Takeaway Crushes Conversion with Hybrid WhatsApp Solution

Just Eat Takeaway, a global food delivery company, faced a significant challenge in its high-volume recruitment of couriers. They needed a way to process hundreds of thousands of applicants efficiently while maintaining a personal touch, as many candidates were difficult to reach through traditional communication methods. To address this, they partnered with vendor Textkernel to implement an automated, hybrid WhatsApp solution to streamline the hiring process.

Textkernel's solution provided automated communication tools, including a Q&A flow and a calendar scheduling functionality, which prioritized candidates and connected them directly with recruiters. This approach led to remarkable results, including a 90% increase in candidate responsiveness, a 14% faster time-to-hire, and a 50% rise in conversion rates. The implementation by Textkernel also improved recruiter efficiency and created a smoother overall hiring process.

Just Eat Takeaway