Case Study: dm achieves one-click mobile applications with Textkernel Quick Apply for SAP SuccessFactors

How dm improved both Candidate and Recruiter Experience by enabling one-click applications in SAP SuccessFactors

dm, a major European drugstore chain, faced the challenge of a long and cumbersome application process that acted as an obstacle for potential candidates. To attract top talent, they needed to offer a fast, mobile-friendly application option that did not require registration. To solve this, dm worked with vendor Textkernel.

Textkernel implemented its Quick Apply for SAP SuccessFactors solution. This allowed applicants to submit their data with just a few clicks by uploading a resume, which Textkernel's technology then parsed to auto-fill form fields. The results included a drastically improved candidate experience and a significant reduction in manual data entry for recruiters. A positive side effect for dm was a decrease in email applications bypassing the standard system, as the new one-click process was more convenient.

dm

Amelie Schiborr

E-Recruiting Talent Acquisition