Case Study: DPG Media boosts newspaper deliverer applications with Textkernel

DPG Media improves application quality in 2 weeks with Textkernel

The customer, DPG Media, faced a significant challenge with a high outflow and low influx of personnel, urgently needing to recruit 1,000 freelance newspaper deliverers. They partnered with vendor Textkernel to make the role appealing to diverse target groups like young people and seniors without deterring any of them.

Textkernel implemented a data-driven, diversified campaign using personalized WhatsApp application methods tailored to each audience. This solution allowed applications to land directly in DPG Media's ATS. The vendor's approach resulted in a much higher quality of candidate registrations within just two weeks, enabling the company to immediately engage interested parties.

Dpg Media