Case Study: dm achieves one-click job applications with Textkernel

dm enables one-click applications with Textkernel and cuts manual data entry to a short final check

dm, a major European drugstore company, faced the challenge of attracting highly qualified talent with a difficult and time-consuming application process that was not optimized for mobile use. To solve this, they worked with vendor Textkernel to implement their Quick Apply solution for SAP SuccessFactors.

Textkernel's AI-powered solution enabled a one-click application process where candidates could apply without registration by uploading a resume or using a social profile. This significantly improved the candidate experience and reduced the number of email applications bypassing the system. For dm's recruiters, the solution automated data entry and made it easier to process all candidates, improving the overall recruiter experience as well.

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