Case Study: National Coffee Chain expands customer reach with Textellent SMS geofencing

National Coffee Chain boosts morning rush sales with Textellent’s SMS geofencing and a free pastry offer

National Coffee Chain, a national coffee chain, faced the challenge of sending relevant, timely promotions that would be acted upon, rather than having their messages ignored by customers. To address this, they partnered with vendor Textellent to implement an SMS geofencing solution.

Using Textellent's location-based SMS marketing service, the chain set up a geofence around its busiest downtown branch. During the morning rush, the system automatically sent opted-in subscribers who entered the zone a text offering a free pastry with the purchase of a large coffee. This solution from Textellent allowed for highly targeted, timely outreach, successfully driving purchases and increasing sales during peak hours.