Case Study: Cadence Franchising accelerates lead response and qualification with Textellent

How a Premier Franchise Sales Organization Boosted Leads and Generated More Sales for Clients

Cadence Franchising partnered with Textellent to improve how it responds to new franchising inquiries and nurtures them into qualified sales opportunities for its clients. The company needed a faster, more personalized omni-channel lead management approach, plus direct integration with Zoho CRM to keep all lead data centralized.

Using Textellent’s business texting platform, Cadence launched an automated “speed-to-lead” SMS campaign that sent personalized texts immediately after form submissions, assigned lead tags, synced data in real time with Zoho, and helped schedule appointments via text. The results included a 40% response rate on early-stage prospects, faster lead engagement, easier appointment scheduling, and better-prepared sales reps, with Textellent becoming Cadence’s primary communication channel.

Cadence Franchising

Cindy Hill

Chief Operating Officer