Case Study: Top 10 Internet Retailer achieves nearly 5% SERP lift and boosted organic search with Textbroker

How Textbroker filled 5,000 category pages with original content to provide a measurable increase in organic search results

A top-10 internet retailer needed to raise its ecommerce profile and improve organic search for product and category pages while adding internal links to high-value brands and enhancing the customer experience. The scope included updating 5,000 category pages, cleaning up taxonomy, and creating consistent guidelines for internal linking and HTML/CSS.

A content solution delivered 5,000 original 100–150 word category descriptions, implemented standardized HTML/CSS and internal-linking rules, and aligned on a defined end state. The new content produced measurable SEO gains — roughly a 5% lift in SERP performance across pages — and the client has ordered additional content for the next phase.