Case Study: Allobébé achieves improved search rankings and reduced content costs with Textbroker

How Allobébé Improved their Ranking and Reduced their Costs

Allobébé, the leading childcare website in France and part of The CDM Group, serves parents and pregnant women with a range of health and childcare sites. Facing an overwhelming in-house workload, the company outsourced content creation to Textbroker to produce informative articles and buying guides that would both educate customers and improve search-engine rankings.

Using Textbroker Self-Service, Allobébé ordered about 35,000 words per month (roughly 60 texts), mostly 4‑star content delivered via fast OpenOrders with some DirectOrders for consistency and clear briefing rules. The result was better search rankings, an expanded site identity from shop to information portal, reduced content costs and freed internal resources — and the team reported high satisfaction and continued use of the service.

Allobébé

Florian Bordet

Traffic Manager