Case Study: Subaru boosts service revenue and CSI with TEXT2DRIVE

Subaru - Customer Case Study

Subaru dealerships needed a better way to keep customers engaged, reduce missed service opportunities, and improve communication without adding workload for staff. TEXT2DRIVE provided a text messaging and communications platform to help Subaru dealers handle service reminders, status updates, CSI requests, and other customer touchpoints more efficiently.

With TEXT2DRIVE, Subaru dealerships saw measurable gains across the service lane: an average of 1,336 repair orders per dealer per month, $72,240.84 in pay per dealer from automated appointment reminders over three months, and a 4.9% increase in repair order success. Additional results included 82% of 3,563 monthly texts being automated, $7,985.64 in RO pay from declined service reminders, a 15.5% conversion rate within 30 days on declined reminders, $7,666.88 in recall pay over two months, a 141% increase in CSI survey completions, and a 35% average improvement in CSI scores.

Subaru