Case Study: MINI improves service revenue and customer communications with TEXT2DRIVE

Mini - Customer Case Study

MINI dealerships needed a better way to stay in touch with service customers, reduce no-shows, improve CSI performance, and surface additional revenue opportunities without adding extra work for staff. They turned to TEXT2DRIVE, a text messaging and communications platform built to streamline customer communication across sales and service.

With TEXT2DRIVE, MINI dealerships used automated appointment reminders, declined-service reminders, CSI survey requests, service status updates, and mobile checkout tools. The results were strong: dealerships averaged 451 repair orders per month, generated $24,260.64 in pay per dealer over three months from appointment reminders, saw a 2.5% increase in repair order success, sent 1,817 texts per month with 69.2% automated, and earned $2,306.99 per dealer from declined-service reminders. TEXT2DRIVE also helped drive 8.0% of customers who received declined-service reminders back for service within 30 days, while improving survey completion, CSI scores, parts obsolescence, and online payments.

MINI