Case Study: Mazda boosts service revenue and CSI with TEXT2DRIVE

Mazda - Customer Case Study

Mazda dealerships were looking for a better way to boost service revenue, reduce no-shows, improve customer communication, and raise CSI scores without adding work for staff. To address these challenges, they turned to TEXT2DRIVE, a text messaging and customer communications platform built for dealerships.

Using TEXT2DRIVE, Mazda dealerships deployed automated service appointment reminders, declined service reminders, CSI survey requests, service status updates, video MPIs, and mobile checkout. The results were strong: dealerships averaged 580 repair orders per dealer per month, generated $49,374.69 in pay per dealer over three months from appointment reminders, improved repair order success by 6.9%, sent 1,755 texts per month on average with 82.2% automated, and earned $2,259.01 per dealer from declined service reminders. TEXT2DRIVE also helped increase CSI scores by 35%, boost survey completions by 141%, reduce parts obsolescence by 54%, and drive a $125 increase in RO totals from video MPIs.

Mazda