Case Study: Land Rover boosts service revenue and CSI with TEXT2DRIVE

Land Rover - Customer Case Study

Land Rover dealerships used TEXT2DRIVE, a text messaging and communications platform, to improve customer engagement across service and sales. Their challenge was reducing missed service appointments, keeping customers informed, and boosting CSI scores while minimizing staff time and effort.

TEXT2DRIVE implemented automated service appointment reminders, declined-service reminders, CSI survey requests, service status updates, video MPIs, and mobile checkout tools. The results included a 7.9% increase in repair order success, $112,809.09 in pay per dealer over three months from appointment reminders, $9,206.00 in RO pay per dealer from declined-service reminders, a 35% average CSI score increase, and an average 141% rise in surveys completed, with 92% of SPEED CHECKOUT™ users choosing to pay online.

Land Rover