Case Study: Kia Boosts Service Revenue and CSI with TEXT2DRIVE

Kia - Customer Case Study

KIA partnered with TEXT2DRIVE to improve customer communication and reduce missed service opportunities across its dealerships. The challenge was to keep customers informed about appointments, recommended repairs, recalls, and service updates while also boosting CSI scores and revenue without adding burden to staff.

TEXT2DRIVE implemented its text messaging and communications platform, including automated service appointment reminders, declined service reminders, recall alerts, CSI survey requests, video MPIs, and mobile checkout. The results included an average of 914 repair orders per dealer per month, $68,094.42 in pay per dealer from appointment reminders over three months, a 7.3% increase in repair order success, a 35% average increase in CSI scores, and a 141% jump in survey completions.

KIA