Case Study: Infiniti boosts service revenue and customer engagement with TEXT2DRIVE

Infiniti - Customer Case Study

Infiniti dealerships were looking for a better way to improve customer communication, reduce service no-shows, and increase revenue without adding extra work for staff. They turned to TEXT2DRIVE, a text messaging and communications platform, to help automate interactions across service, sales, and follow-up touchpoints.

TEXT2DRIVE implemented automated service appointment reminders, declined service reminders, recall alerts, CSI survey requests, parts notifications, video MPIs, and mobile checkout tools. The results included an average of $74,254.75 in pay per dealer from appointment reminders over three months, a 5.1% increase in repair order success, 19.1% of declined-service recipients returning within 30 days, a 141% jump in survey completions, and a 35% average CSI score increase. Infiniti dealerships also benefited from a 54% decrease in parts obsolescence and a $125 increase in RO totals from video MPIs.

Infiniti