Case Study: Honda boosts service revenue and CSI with TEXT2DRIVE

Honda - Customer Case Study

Honda dealerships needed a better way to keep service customers engaged, reduce no-shows, and improve CSI without adding more work for staff. TEXT2DRIVE provided a text messaging and communications platform to help Honda streamline customer interactions across service, reminders, and follow-up communications.

With TEXT2DRIVE, Honda dealerships used automated service appointment reminders, declined service reminders, recall alerts, CSI survey requests, service status updates, and even mobile checkout tools. The results were strong: dealerships saw an 8.5% increase in repair order success, averaged $145,284 in pay per dealer from automated appointment reminders over three months, generated $15,735.18 per dealer from declined service reminders, and earned $10,819.50 per dealer from recall alerts over two months, while also boosting survey completions by 141% and CSI scores by 35%.

Honda