Case Study: Hawkinson Nissan generates $168K in service revenue with TEXT2DRIVE

Hawkinson Nissan boosts repair order redemptions 59.76% with TEXT2DRIVE

Hawkinson Nissan sought to improve the redemption rates of service department coupons and bolster revenue, moving away from less effective methods like printed offers and email campaigns. They partnered with TEXT2DRIVE and utilized its TEXTcoupons service to deliver promotional offers directly to customers' smartphones.

TEXT2DRIVE implemented its TEXTcoupons widget on the dealership's website for an oil change promotion, sending offers via text message. This solution dramatically increased the repair order redemption rate by 59.76% to 41.60%. Over nine months, the campaign generated an additional $168,248.70 in revenue for Hawkinson Nissan, demonstrating the powerful impact of TEXT2DRIVE's convenient texting platform.

Hawkinson Nissan