Case Study: Cadillac boosts service revenue and customer engagement with TEXT2DRIVE

Cadillac - Customer Case Study

Cadillac dealerships were looking for a better way to keep service customers engaged, reduce no-shows, improve CSI, and create more revenue without adding extra work for staff. To address these challenges, Cadillac worked with TEXT2DRIVE, a text messaging and communications platform built for dealership sales and service operations.

With TEXT2DRIVE, Cadillac dealerships used automated service appointment reminders, declined service reminders, recall alerts, CSI survey requests, video MPIs, and SPEED CHECKOUT to streamline communication and drive results. The impact was significant: dealerships saw an average of 858 repair orders per dealer per month, $54,813.27 in pay per dealer from appointment reminders over three months, a 3.7% increase in repair order success, and $9,073.06 in RO pay per dealer from declined service reminders. TEXT2DRIVE also helped boost CSI scores by 35% on average, increase survey completions by 141%, and drive strong customer adoption of mobile payment, with 92% choosing to pay online.

Cadillac