Case Study: BMW boosts service revenue and CSI with TEXT2DRIVE

BMW - Customer Case Study

BMW dealerships needed a faster, more effective way to keep service customers engaged, reduce no-shows, improve CSI scores, and capture missed revenue from declined repairs and recalls. TEXT2DRIVE provided BMW with its text messaging and communications platform, including automated service appointment reminders, service status updates, CSI survey requests, and other mobile customer communication tools.

With TEXT2DRIVE, BMW dealerships saw measurable gains across the service drive: a 12.7% increase in repair order success, an average of $317,846.04 in pay per dealer from automated appointment reminders over three months, and $19,168.92 per dealer from declined service reminders. BMW dealerships also benefited from recall alerts, higher CSI survey completion, a 35% average CSI score increase over one year, and strong customer adoption of mobile communication and checkout options.

BMW