Case Study: Acura boosts service revenue and customer engagement with TEXT2DRIVE

Acura - Customer Case Study

Acura dealerships were looking for a better way to keep customers engaged, reduce service no-shows, improve CSI scores, and generate more revenue without adding extra burden on staff. TEXT2DRIVE, a text messaging and communications platform, helped Acura streamline customer communication across service, sales, and follow-up touchpoints.

With TEXT2DRIVE, Acura dealerships used automated service appointment reminders, declined service reminders, recall alerts, CSI survey requests, video MPIs, and mobile payment tools like SPEED CHECKOUT™. The results included a 7.5% increase in repair order success, $98,781.42 average pay per dealer from appointment reminders over three months, $73,515.76 average recall total pay per dealer, a 141% increase in surveys completed, a 35% average CSI score improvement, and 92% of customers choosing to pay online via SPEED CHECKOUT™.

Acura