Case Study: University of Louisville achieves faster, more effective incoming-student communication with Text-Em-All

University of Louisville Uses Text Messaging to Communicate with Incoming Students

The University of Louisville, a state-supported research university with more than 22,000 students across 11 colleges, faced an ongoing challenge getting timely information to thousands of prospective students and roughly 2,600 incoming freshmen. New students were inundated with information and often did not check email regularly, making it difficult for admissions to quickly share updates about campus events, orientation activities, contests and special programs.

Beginning in June 2010 UofL started using Call-Em-All to send multiple text message blasts to opt-in students, including a high-engagement promotion offering a week of free parking in exchange for responses. Texts could be set up in under two minutes and provided delivery/open tracking, producing rapid, measurable responses and allowing admissions to target follow-up outreach. The result was faster student engagement, higher response rates, and plans to expand texting for campus visits and application reminders.

University of Louisville

Elizabeth Fitzgerald

Admissions Coordinator