Case Study: Scotty P's Hamburgers achieves 1,650% ROI and 12% redemption rate with Text-Em-All

Small Restaurant Chain Drives Increased Revenue Using Call-Em-All's Mobile Text Messaging Platform

Scotty P’s Hamburgers is a family-owned restaurant chain with seven Texas locations and more than 10 years in business. Facing limited marketing resources, the company needed a timely, cost-effective way to drive lunchtime traffic and better engage current and prospective customers.

Scotty P’s implemented Call-Em-All’s SMS platform: an email to 6,000 customers prompted opt‑ins (auto‑reply free drink redeemed by 5% within 24 hours), then a 9:30 a.m. lunchtime BOGO text achieved a 12% redemption rate, zero opt-outs and roughly a 1,650% ROI. Quick five-minute setup, in-store opt-ins and geographic list segmentation allowed fast, targeted campaigns across its seven locations.

Scotty P's Hamburgers

Scott Pontikes

Owner