Case Study: Nova Injury increases leads 6x with Texonica

Nova Injury increases leads 6x with Texonica

Nova Injury, a Canadian personal injury law firm, faced the challenge of generating a sufficient number of qualified leads through Google Ads. As a new practice in a saturated market, they struggled to compete with established firms and were not seeing the desired results from their existing advertising efforts. The vendor, Texonica, was engaged to help increase lead volume without increasing their cost.

Texonica implemented a two-part solution, beginning with the creation of a high-converting landing page to replace the standard website for ad traffic. This was combined with the adoption of new, cutting-edge targeting options within Google Ads. This strategy drastically reduced the cost per click and increased the conversion rate. As a result, Nova Injury increased their number of leads by six times while reducing the cost per lead to just 25.74% of the original amount.

Nova Injury