Case Study: MineTan achieves 466% ROAS with Texonica

MineTan boosts ROAS from 249% to 466% in 3 months with Texonica

The customer, MineTan, a global brand specializing in tanning cosmetics, faced the challenge of growing sales and revenue in the competitive US market without negatively impacting its already strong 249% return on ad spend (ROAS). Their Google Ads strategy was heavily focused on branded campaigns and lacked efforts to attract new customers or build broader market awareness. They partnered with vendor Texonica to prevent ROAS from dipping below 250% while overcoming these growth obstacles.

Texonica implemented a comprehensive solution involving new Shopping, Display, and Search campaigns. They optimized product feeds with DataFeedWatch, tested new ad variables, used dynamic display ads for remarketing, and ran A/B tests on creatives. This strategy allowed them to effectively compete for new customers. As a result, Texonica successfully doubled MineTan's ROAS from 249% to 466% in just three months, achieving a 69% improvement over the previous year's performance.

MineTan