Case Study: London Chimney Company achieves low cost per lead with Texonica

London Chimney Company achieves 8.05% CTR and £6.22 leads with Texonica

The London Chimney Company, a provider of chimney sweeping and repair services, faced a challenge with its Google Ads strategy, as one of its two websites was generating significantly fewer sales for the same budget. Texonica was engaged to improve the campaign's performance and lead generation efficiency.

Texonica implemented a targeted Google Ads strategy using location-specific keywords and segmentation. This approach generated 1,120 leads at a cost of £6.22 per lead, which was under the client's target. By focusing on high-intent users and expanding into off-season services, Texonica successfully improved lead quality and achieved a click-through rate of 8.05%.