Texonica
21 Case Studies
A Texonica Case Study
Loft Design Company, a Canadian retailer of Scandinavian-inspired TV stands, faced challenges in growing sales and revenue without increasing marketing spend. Their initial campaigns had saturated their core audience, and they struggled to stand out in a competitive market against large brick-and-mortar giants. Additional hurdles included a website that was not optimized for mobile users and Google Ads campaigns that lacked the data needed for effective optimization. They partnered with Texonica to address these issues.
Texonica optimized the company's Google Shopping feed and restructured its search and Facebook ad campaigns to better target audiences at different stages of awareness. They created dedicated landing pages to improve the customer journey and made the site more responsive for mobile traffic. As a result, Texonica helped Loft Design Company achieve a return on ad spend (ROAS) of over 1000% and grow weekly sales to an average of 6-7 units, a increase of over 700%.