Case Study: Keiser High-End Fitness Equipment boosts conversion value with Texonica

Keiser High-End Fitness Equipment boosts conversion value 116.72% in 60 days with Texonica

Keiser High-End Fitness Equipment, a prominent U.S. fitness brand, faced challenges in expanding its brand reach and sales through Google Ads. Their strategy was limited to bottom-of-funnel campaigns and they lacked an efficient tracking system, struggling to understand micro conversions and the customer purchase path. They also faced stiff competition from resellers in their search and shopping ads. They sought help from the vendor, Texonica.

Texonica implemented a strategy that included educating Keiser on micro conversions and expanding campaigns to include Discovery, YouTube, and Display ads. They rigorously tested ad elements and optimized product pages to compete with resellers. For a summer sale, Texonica introduced promotion extensions and specific remarketing ads. This solution resulted in a 116.72% increase in conversion value within 60 days for Keiser.

Keiser High-End Fitness Equipment