Case Study: Karma & Luck achieves 678% sales growth with Texonica

Karma & Luck grows non-branded sales 678% in 2 months with Texonica

Karma & Luck, a US-based spiritual jewelry company, faced a significant challenge with its over-reliance on Facebook Ads for sales. Its Google Ads were underperforming, primarily capturing only branded searches from customers already familiar with the brand, rather than attracting new ones. The vendor, Texonica, was tasked with transforming Google Ads into a true customer acquisition channel.

Texonica implemented a holistic, funnel-based strategy utilizing Shopping, Display, Video, and Search Ads. They used DataFeedWatch for granular control over their Shopping feed and expanded search campaigns to target non-branded terms. This approach was later refined with awareness campaigns and targeted remarketing. As a result, non-branded sales grew by 678% in two months, and overall account ROAS increased from 3.05 to 9.66.

Karma & Luck