Texonica
21 Case Studies
A Texonica Case Study
The customer, a Canadian moving company, was struggling with high client acquisition costs and increasing competition. Their Google Ads campaigns and CRM were not integrated, making accurate lead tracking difficult. They sought a solution with vendor Texonica to bring down their cost per acquisition.
Texonica revamped the client's Google Ads approach by implementing new tracking, refining audience targeting, and switching to conversion-based smart bidding strategies. This resulted in a 26.87% decrease in cost per lead and a 39.95% increase in the number of leads, successfully optimizing their campaigns for maximum efficiency.
Canadian Moving Company