Case Study: CPS Energy empowers customers and boosts community engagement with Texas Creative

CPS Energy boosts board meeting attendance with Texas Creative

The customer, CPS Energy, is the largest municipally owned natural gas and electric utility in the United States, based in San Antonio. They faced a challenge in empowering their customers and improving communication. They partnered with the vendor Texas Creative to address this need.

Texas Creative developed and executed a full-scale campaign called "Knowledge is Power" for CPS Energy. The solution included original concepting, strategy, design, and execution across channels like outdoor billboards and social media. As a result of this strategic campaign, Texas Creative was able to boost attendance at CPS Energy board meetings, ensuring more community members were heard.

CPS Energy