Case Study: Bexar County promotes safer gun storage and community awareness with Texas Creative

Bexar County drives 35K touchpoints with Texas Creative

The customer, Bexar County, faced the challenge of reducing gun-related incidents by launching a public program to spark conversation on the polarizing topic of gun safety and promote safer storage practices. They partnered with the vendor Texas Creative to develop a resonant campaign.

Texas Creative implemented a comprehensive solution named "Bexar Responsibly," which included a PSA, local media engagement, a bilingual resource website, and a community grant program. The results were significant, generating approximately 35,000 local touchpoints and extensive state-wide attention, which led to secured funding for a campaign extension. Texas Creative's work successfully fostered a community-wide conversation aimed at decreasing gun-related injuries and deaths.

Bexar County