Case Study: Animalz (content marketing agency) achieves streamlined onboarding and fewer repetitive questions with Tettra

How Tettra helps Animalz connect a virtual team, reduce repetitive questions, and empower employees

Animalz, a B2B SaaS content marketing agency founded in 2015, faced a growing people-ops challenge: years of institutional knowledge lived in a few employees’ heads while the company operated as a remote team across 10 time zones and prepared to scale. To avoid losing knowledge and to reduce repetitive, time-sensitive questions, Animalz adopted Tettra’s knowledge management platform as a centralized way to document processes, policies, and SOPs.

Working with Tettra, Animalz built a single repository (with Slack integration and version control) that made information searchable and self-service, enabled a formal onboarding program, and reduced reliance on veteran staff for routine questions. Tettra’s solution helped cut down noise for the people-ops team so they could focus on higher-value work, kept documentation current during rapid growth (Animalz has more than tripled in size), and empowered employees to find answers themselves.

Animalz

Paige Picard

People Operations Associate