Case Study: Justin Welsh boosts course conversions with Testimonial

How Justin Welsh uses Testimonials to grow his course business

The customer, Justin Welsh, is a course creator and entrepreneur who was experiencing low conversion rates on his course landing pages, which were between 1.2% and 1.6%. He was looking for a way to showcase social proof more effectively to build trust with potential customers and increase his revenue. He turned to the vendor, Testimonial, using its testimonial collection and display tools.

By implementing Testimonial's solution, Justin embedded submission widgets in his courses to collect video and text testimonials and then displayed them prominently on his website. This strategy massively increased his landing page conversion rate from the low 1% range to 3.6%, effectively tripling it. This resulted in a substantial boost in revenue and a massive return on investment for his business, making the tool an invaluable part of his tech stack.

Justin Welsh

Justin Welsh

Writer & Course