Case Study: WISI America builds trust and closes more deals with Testimonial Hero

WISI America creates 5 video stories with Testimonial Hero to validate sales

WISI America, the North American branch of global telecommunications provider WISI Communications, faced challenges in capturing customer testimonials to validate their technology for skeptical video operators. Their customer base was spread across North America, making in-house video production a logistical nightmare, and their marketing team was stretched too thin to manage the process while ensuring quality. They needed a way to efficiently gather authentic, peer-to-peer social proof to help their sales team overcome objections.

The company implemented a remote video testimonial service from Testimonial Hero. This solution provided a seamless, professional production process that eliminated travel logistics and relieved the internal marketing burden. As a result, WISI America built a library of high-quality video testimonials that sales representatives use to provide peer validation, helping to close deals in the final stages of the sales funnel. Testimonial Hero also delivered microcontent for repurposing across marketing channels.

WISI America