Case Study: Symmons achieves higher engagement and improved conversion rates with Testimonial Hero

Symmons - Customer Case Study

Symmons, a premier commercial and residential plumbing manufacturer undergoing a digital transformation, faced a shortage of customer-voice content and video testimonials tailored to commercial (B2B) buyers. To address this gap, Symmons engaged Testimonial Hero, using Testimonial Hero (On‑Site), to capture authentic customer stories on location.

Testimonial Hero produced about six persona‑targeted, unscripted on‑site testimonial videos in a streamlined three‑week process and helped Symmons repurpose them across email campaigns, landing pages, and digital ads. As a result, Testimonial Hero’s videos increased customer engagement, improved conversion rates (generating more calls and meetings for sales), boosted average time on site by up to one minute per visit, and delivered strong social proof.

Symmons