Case Study: Sprinklr scales customer storytelling and boosts engagement with Testimonial Hero

Sprinklr creates 28 written customer stories with Testimonial Hero

Sprinklr, an AI-powered customer experience management platform, needed to improve the efficiency and quality of its customer marketing content. The company struggled with a slow, manual process for creating case studies and video testimonials that also failed to produce relatable stories. To solve this, Sprinklr partnered with Testimonial Hero for its video testimonial service.

Testimonial Hero implemented a centralized project management portal and a process to create multiple assets from a single interview. This solution streamlined Sprinklr's production, saving significant time and enabling the creation of authentic, first-person customer stories. The results included 8 full stories, 28 written content pieces, and 1 microcontent, allowing the advocacy team to scale its efforts and focus more on strategy.

Sprinklr