Case Study: Sales.co Builds Instant Trust with Testimonial Hero

Sales.co speeds cold email outreach with Testimonial Hero

Sales.co (formerly DamnGoodLeads), a company that provides cold email outreach services, faced significant challenges in building trust with skeptical cold prospects in its low-trust industry. The team was also stretched too thin to produce testimonial content themselves and lacked standout social proof for their website and social media channels. To address this, they turned to the vendor Testimonial Hero for a video testimonial service.

Testimonial Hero implemented a solution by creating high-quality video testimonials and customer stories for Sales.co, handling the entire process from start to finish. This provided Sales.co with authentic social proof, which they could showcase on their website and socials. The result was that Sales.co was able to break through initial skepticism, start real conversations with new leads, and more easily turn visitors into customers.

Sales.co (formerly DamnGoodLeads)